Jim Salinas can help your customers
understand the "big picture"
 

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American Quilt Retailer knows that fabric price increases will have an effect on your business. In our "Just Ask Jim" column from Issue 97, Jim Salinas explains there are lots of moving parts to this cotton phenomenon. Since it is important for your customers to understand why these increases are taking place, we have provided you a convenient way to educate your customers and keep them coming back to your shop.
 

We have made it easy for you to download a PDF of Jim Salinas' column from Issue #97. His explanation from "Just Ask Jim" has been edited for the consumer's viewpoint and will help educate your customers about why cotton prices are going up and how this affects the price of fabric.

Click below and print "UNDERSTANDING COTTON PRICES" to share with your customers. You have permission to reprint this PDF with copyright included or print it in your newsletter or send it as an e-mail.

It would also be a good idea to send your customers to our website where we have reprinted the "What's up with cotton?" comments from other industry heads.